2024
Cotton Council International Unites Industry Leaders to Weave India-U.S. Cotton Trade Relations

Ludhiana, June 21, 2024 (News Team):
A Cotton Council International (CCI)-led media round table today promoted strategic India-U.S. textile trade partnerships and highlighted U.S. cotton as the preferred choice of imported cotton for Indian spinners. Tomorrow, June 19, a three-part “COTTON USAÔ: Weaving Threads of Unity between the U.S. Cotton and Indian Textile Industry” event in New Delhi will explore this partnership in more depth.
Škoda Auto India Announces New Value Proposition on Kushaq and Slavia

Ludhiana, June 20, 2024 (News Team):
Škoda Auto India, in continuation to its initiatives of making the brand more accessible, announcedthe Kushaq and Slavia with higher value,enabling enhanced accessibility to its line-up of cars that are 5-star rated and fully safe for both adults and children.
Catch all the sports action this season with Vi Movies & TV App

Ludhiana, June 12, 2024 (News Team):
A recent report by Ormax Media stated that there are 678 million sports audiences in India, with cricket and football being the top two sports with an audience base of 612 million and 305 million, respectively. To cater to this audience’s growing preference for digital viewing experiences, Vi, a leading telecom operator, is making it easier for them to find and watch sports content.
Škoda Auto India equips the Kushaq Onyx with an automatic transmission

Ludhiana, June 11, 2024 (News Team):
Škoda Auto India, in its strategy of continuous product actions, have implemented one more enhancement in its 5-star safe fleet -- the introduction of the Kushaq Onyx AT. The Onyx was originally released in Q1 2023 based on customer feedback with an aim to provide satisfaction and high value to Škoda fans and customers. Škoda Auto India, based on latest customer feedback, has now further enhanced the Kushaq Onyx with an automatic transmission and a host of new features, making it the most affordable automatic in its segment.
Vi says ‘Let’s Netflix’

Ludhiana, May 31, 2024 (News Team):
Leading telecom operator Vi, today announced its partnership with the global streaming service provider - Netflix, further strengthening its entertainment
Vi Launches 'Vi Guarantee' Program for Smartphone Prepaid Customers

Ludhiana, 28 May 2024 (News Team)
: Vi, a leading telecom operator, today announced the launch of the ‘Vi Guarantee Program’, a limited period offer for prepaid users. This new initiative
Vi extends eSIM Service to Prepaid Customers in Punjab

Ludhiana, May 22, 2024 (News Team):
Vi, a leading telecom provider, has expanded eSIM services for its prepaid customers in Punjab. This marks a significant step forward in providing seamless,
Sony India launches BRAVIA 2 series with Google TV and enhanced gaming capabilities

Ludhiana, May 22, 2024 (News Team)
: Sony India introduces its latest innovation, the BRAVIA 2 Series, featuring 4K Ultra HD LED display technology, aimed at elevating the
Škoda Auto India implements New Corporate Identity as part of its New Era

Ludhiana, May 18, 2024 (News Team)
: While Škoda Auto India has announced its all-new compact SUV and has a string of product actions in its pipeline, the company continues
Vi becomes the first in the industry to achieve SOC 2 Type II Attestation; reinforcing commitment to customer trust and data security

Ludhiana, May 15, 2024 (News Team)
: Leading telecom operator Vodafone Idea (Vi), today announced that it has achieved SOC2 Type II attestation. Currently, the only telecom operator in
Škoda Auto India deploys slew of offers under all-new Summer Campaign

Ludhiana, May 10, 2024 (News Team):
Soon after announcing an all-new compact SUV and introducing a minimum of six airbags across all variants on its 5-star Global NCAP safety
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Ludhiana/Jalandhar, May 10, 2024 (News Team):

In a candid meeting with over 1,500 sales associates and managers, BYJU'S founder Byju Raveendran unveiled a groundbreaking shift in the company's sales strategy, emphasizing a sustainable and scalable model that empowers its sales workforce while making quality education more accessible than ever before.

Here are the highlights.

Transitioning to a Pull-Based Approach
BYJU'S has completed its transition from a push-based to a pull-based sales model, which is driven by love for learning rather than the fear of missing out. Managers will now act as coaches, focused on supporting and enabling the sales team rather than enforcing strict call quotas. Associates will have the flexibility to work on their own terms, with no tracking of the number of hours spent on calls. “If you can get results by spending just half an hour a day, please do that. Want to only work on the weekends? Why not?” Byju said, encouraging a results-driven approach.

Unprecedented Price Reductions
In a bold move to democratize education, BYJU'S has significantly reduced the prices of its products. The annual subscription for the BYJU'S Learning App is now available at an unbeatable yearly price of INR 12,000 (inclusive of taxes), while BYJU'S Classes and BYJU'S Tuition Centres (BTC) are priced at INR 24,000 and INR 36,000 respectively for a complete year of classes.

Unprecedented Earning Potential for Sales Associates
In a game-changing move, BYJU'S sales associates will receive 100% of the sales closed directly into their accounts the next working day, with managers receiving 20% of the same from the company. “The average sales salary is INR 40,000 per month. So, close a couple of sales, and you can get not just your salary but also clear your arrears. You can earn many multiples of your CTC through this model,” Byju said.

After clearing arrears, associates will receive 50% of sales closed, while managers will receive 10%. Byju emphasized that this “four-week experiment” has the potential to become a “forever model,” citing the exceptional response during the first week, with some sales team members already clocking salaries commensurate with a 50 lakh per annum CTC.

Counselling, Not Selling
As the top of the funnel has been ever growing, with the number of free users touching 250 million, there is no dearth of interest in the products and services. The sales associates are encouraged to experience the products themselves to understand their unparalleled quality and market-leading position. “I want you to understand what it means about the quality of our content and the power of our brand. So, your job is not to sell, but to counsel. You just have to guide the students and parents who are already inclined towards the transformative learning that BYJU'S offers. You are not salespeople; you are education counsellors, empowering students to become better learners” Byju said.

In the new model, managers will have a role of a mentor and not of task masters. Employees are encouraged to report any ill-treatment, forced-sales or rude behaviour of managers directly to Byju. This will bring about a cultural shift in the minds of the sales teams.

Sustainable and Scalable Growth
The CEO highlighted the sustainable and scalable nature of this sales model, inviting associates to expand their teams by inviting friends to sell and act as their managers. He envisioned a 50,000-strong sales force within the next year, demonstrating BYJU'S ambition and commitment to growth.

Open to Innovation
In a display of openness and collaboration, Byju invited associates to share innovative ideas directly with him, promising his full support and reiterating his commitment to restoring BYJU'S to its former glory. He said that BYJU'S of 2024 is the same as BYJU'S of 2015, when the company launched its learning app and pioneered Edtech and redefined Education globally . With the ongoing implementation of BYJU’S 3.0, there is no doubt that the company will not just maintain its leadership position but also improve it in the coming years, the CEO asserted.
BASF launches Efficon Insecticide to support Indian farmers

Amritsar, May 06, 2024 (News Team)
: Piercing and sucking pests pose a significant threat to agricultural crops in India, causing extensive damage amounting to 35 to 40% loss in the
Vi Introduces Postpaid Roaming Packs for Azerbaijan and Select African Countries for Worry Free Travel

Ludhiana, May 04, 2024 (News Team)
: In the last few years, Azerbaijan has seen a tremendous influx of Indian tourists visiting the country. A recent study indicated that the number of Indian
5-Star safe Kushaq and Slavia become even safer with MY24 updates

Ludhiana, May 01, 2024 (News Team)
: After setting safety benchmarks with the Kushaq SUV in October 2022 and the Slavia sedan in April 2023, Škoda Auto India continues blazing the safety
Sony India introduce the next level of home cinema entertainment with BRAVIA Theatre Quad

Ludhiana, April 23, 2024 (News Team)
: Sony India today launched the future of home entertainment with the launch of the BRAVIA Theatre Quad, a groundbreaking audio system that redefines
FedEx Empowers Indian SMEs with its 19th edition of Power Networking Meet in Ludhiana

Ludhiana,  April 23, 2024 (News Team)
: FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) and one of the world’s largest express transportation companies, announce dits 19th edition of
Vodafone Idea Limited Rs. 18,000 Crore Further public Offering to Open on Thursday April 18, 2024

Ludhiana, April 16, 2024 (News Team)
: Vodafone Idea Limited (“Vi” or The “The Company”), shall open its Bid / Offer in relation to its Further Public Offering(“FPO”) of Equity Shares on
Saregama revolutionizes Music Learning with Padhanisa

Amritsar, April 10, 2024 (News Team):
Saregama launches – Padhanisa, an AI based music learning app that aims to make Indian vocal learning simple, easy and accessible to everyone across the
Vi Launches ‘Cloud Play’ Mobile Cloud Gaming

Ludhiana, April 06, 2024 (News Team)
: The Gaming industry has witnessed a massive growth in India on the back of mobile-first phenomenon. Industry reports suggest gaming is likely to become
Škoda Auto India enhances digitalisation strategy to fuel New Era of growth in India

Ludhiana, April 02, 2024 (News Team)
: Škoda Auto India has already ushered in the New Era with the announcement of its all-new compact SUV. Taking a stride further into the New Era with
Vi Announces the Ultimate Entertainment App; Unveils Vi Movies & TV in its New Avatar

Ludhiana, March 29, 2024 (News Team)
: Vi, a leading telecom operator, today introduced the ultimate entertainment app, Vi Movies & TV, a one-stop entertainment destination for all
India says, 'Namak ho Tata ka, Tata Namak', brand says it with a refreshing twist

Ludhiana, March 29, 2024 (News Team)
: Tata Salt, a pioneer and market leader in India’s branded iodised salt segment, has launched a unique campaign that breathes new life into its iconic
Škoda Auto India announces the next leg of the Name Your Škoda campaign for its all-new compact SUV

Ludhiana, March 28,2024 (News Team)
: Škoda Auto India has already ushered in the New Era with the announcement of the all-new compact SUV. Taking a stride further into the New Era with
Angel One announces its official partnership with IPL

Ludhiana, March 23, 2024 (News Team)
: Angel One Limited (“Angel One”), technology-led financial services player, announced its partnership with the Indian Premier League (“IPL”).
Mukesh Srivastava, Head of Digital Imaging at Sony India
Mukesh Srivastava, Head of Digital Imaging at Sony India

Ludhiana, March 20, 2024 (News Team)
: Sony is pleased to announce the new BURANO camera as part of the CineAlta lineup – the company's top line of digital cinema cameras. The new
Scoot's March Network Sale: Discover Amazing Destinations at Unbeatable Prices from Amritsar

Amritsar, March 20, 2024 (News Team)
: Scoot, the low-cost subsidiary of Singapore Airlines (SIA), is thrilled to announce its highly anticipated March Network Sale in Amritsar, India,
E190-E2-Scoot

Amritsar, March 06, 2024 (News Team)
: Scoot, the low-cost subsidiary of Singapore Airlines (SIA), today unveiled six Southeast Asian destinations that its fleet of new Embraer E190-E2 aircraft will
Vi Postpaid Customers can now Pre-Book International Roaming Packs

Ludhiana, February 29, 2024 (News Team)
: In the post Covidera, Indians have emerged as big globetrotters. This surge in travel, though positive, is accompanied with growing concerns for lost
New Era for Škoda in India-(L-R) Petr Janeba, Brand Director Škoda Auto India, Piyush Arora, Managing Director and CEO SAVWIPL and Jan Bures, Executive Director, Sales Marketing and Digital, SAVWIPL
New Era for Škoda in India-(L-R) Petr Janeba, Brand Director Škoda Auto India, Piyush Arora, Managing Director and CEO SAVWIPL and Jan Bures, Executive Director, Sales Marketing and Digital, SAVWIPL

Ludhiana, February 27, 2024 (News Team):
Škoda Auto India is not taking its foot off the accelerator pedal when it comes to the Indian market. In its third major product offensive after the Kushaq and
Sony India launches Alpha 9 III

Chandigarh / Ludhiana, February 27, 2024 (News Team)
: Sony India today introduced the groundbreaking new Alpha 9 III camera equipped with the world's first1 full-frame global
Sony launches new SRS-XV500 portable party speaker

Chandigarh / Ludhiana, February 26, 2024 (News Team)
: Sony India today announced the launch of the new SRS-XV500, a speaker to help people party louder for longer, anywhere. This speaker
Sony India introduces new car AV receiver XAV-AX8500

Chandigarh / Ludhiana, February 20, 2024 (News Team)
: Sony India today announced a new addition to its line of car AV receivers, the XAV-AX8500. The XAV-AX8500 offers a customisable
Škoda Auto India launches Slavia Style Edition in exclusive numbers

Ludhiana, February 14, 2024 (News Team)
: In what is its first product action after achieving one lakh sales in two years, Škoda Auto India has introduced the Slavia Style Edition of its best-selling, five-
GB Srithar

Jalandhar, February 14, 2024 (News Team)
: VFS Global, the world’s largest outsourcing and technology services specialist for governments and diplomatic missions appoints GB Srithar as
Vi Ramps up Network Capacity in Punjab

Chandigarh / Ludhiana, February 12, 2024 (News Team)
: In today’s digital world, mobile internet has become a crucial factor for one’s daily functioning, be it work or entertainment. To cater to these
The Legend Reborn: Kinetic Green launches E-Luna, an All-Electric and Stylish Avatar of the Iconic Luna

Hoshiarpur, February 08, 2024 (News Team)
: Kinetic Green, a leading manufacturer of electric vehicles in India, proudly introduced the highly anticipated E-Luna today, a stylish,
Mahindra Launches the 2024 XUV700

Ludhiana, January 31, 2024 (News Team)
: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today announced the launch of the 2024 XUV700.The 2024 XUV700 reflects the
Celebrate this Republic Day with Vi Mega Offers

Ludhiana, January 29, 2024 (News Team)
: On the occasion of the 75th Republic Day of India, Vi, a leading telecom operator, today announced a range of exclusive offers for its prepaid customers.
Vi Introduces Swiggy One on Vi Max Postpaid Plans

Ludhiana, January 25, 2024 (News Team)
: After introducing the industry-first initiative, ‘Choice’, which enables Vi users to choose their preferred benefits across entertainment, food, travel, and mobile
Mahindra Introduces Supro Profit Truck Excel

Ludhiana, January 24, 2024 (News Team)
: Mahindra & Mahindra Ltd. (M&M), the market leader in Small Commercial Vehicles (SCVs) in India, proudly announces the launch of the new Supro
Sony unveils INZONE Buds

Chandigarh / Ludhiana, January 20, 2024 (News Team)
: Sony has announced INZONE Buds, new truly wireless gaming earbuds packed with Sony's renowned audio technology designed to help you
Vi Foundation

Ludhiana, January 06, 2023 (News Team)
: As a follow-up to the Online Gurushala Summer Camp 2023, which saw enthusiastic participation from students across India, Vi Foundation, the CSR arm
Sony India announces new no-pressure wireless sports headphones Float Run designed for runners and athletes

Chandigarh / Ludhiana, January 05, 2024 (News Team)
: Sony India today announced a new model of wireless sports headphones designed with runners in mind. Sony Float Run WI-OE610, a
Vi and Team Vitality Forge a Strategic esports Partnership in India

Ludhiana, January 05, 2024 (News Team)
: According to the State of India Gaming Report 2022, the Indian esports industry is expected to grow to $140 million by 2027. Over the last few years, esports
Škoda Auto India registers sales of over 1,00,000 cars across two years

Ludhiana, January 04, 2024 (News Team)
: Škoda Auto India has maintained its sales momentum and reached an important milestone of selling over 1,00,000 cars over the last two years. This is a