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Sony India announces biggest BRAVIA XR 4K Mini LED TV with X95L offering sparkling brilliance and deep blacks

Ludhiana, July 27, 2023 (News Team)
: Sony India today launched the all-new 216 cm (85) television under its BRAVIA XR X95L Mini LED series. Powered by the Cognitive Processor XR, the TV encompasses XR Backlight Master Drive, which precisely controls the latest generation Mini LED backlight for incredible brightness. The newly launched TV has an unprecedented dynamic range with incredibly dazzling lights and deep blacks, authentically delivering the creator’s true intent.

The X95L television powered by Next Gen Cognitive Processor XR is made to entertain by providing a completely immersive experience
The new BRAVIA XR 85X95L television takes vision and sound to the next level with Cognitive Processor XR™. The revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross-analyzing images to give real-life depth, extraordinary contrast, and beautifully vivid colours. The television offers exceptional contrast from a 4K Mini LED screen that's expertly controlled by our unique XR Backlight Master Drive technology to deliver dynamic range like never before. See incredibly deep blacks and dazzling lights, as well as beautifully natural mid-tones, without flare or halos around highlights.

Experience incredible depth with intense contrast and brightness with BRAVIA XR Mini LED with XR Backlight Master Drive and XR Contrast booster
The BRAVIA XR 85X95Ltelevision comprises a unique XR Backlight Master Drive that utilizes a unique local dimming algorithm to control thousands of tiny, high-dense Mini LEDs with absolute precision and independence. The scenes are full of dazzling lights, deep blacks, and natural mid-tones. By precisely balancing the light output across the screen, dimming some areas, and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.

With the latest XR 4K Upscaling, XR Clear Image and XRMotion Clarity enjoy 4K action that stays smooth, bright, and clear with no blur
The 85X95Ltelevision encompasses XR 4K upscaling technology so that you can enjoy entertainment close to 4K quality, whatever the content or source. The Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. On one hand, XR Clear Image reduces noise by utilizing zone division and dynamic frame analysis and minimizes blur. Whereas, on the other hand, XR Motion Clarity technology combats blur by detecting and cross-analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

X-Anti Reflection minimizes reflection and X-Wide Angle™ technology provides vivid real-world colours from any angle
It is sometimes difficult to watch dark movies in a bright room due to screen reflection. The XR Mini LED comes loaded with X-Anti Reflection reduces glare caused by sun or lamp light so you can see pure blacks in brightness and enjoy clear pictures without distraction. Watching TV from the sides is now as satisfying as from the center. Sony's original optical design to control light from the backlight, the X-Wide Angle panel ensures colours stay true from wherever you are watching.

Create your own cinema at home with studio quality entertainment with Dolby Vision™, Dolby Atmos™, IMAX Enhanced, and Netflix Adaptive Calibrated Mode
The new BRAVIA 85X95L Mini LED television is powered with Dolby Vision™ is an HDR solution that creates an immersive, engaging cinematic experience in your home bringing scenes to life with striking highlights, deeper darks, and vibrant colours. With Dolby Atmos, sound from the new4K television comes from above as well as from the sides so you can hear objects moving overhead with more realism for a truly multi-dimensional experience. The television also features IMAX Enhanced which preserves the filmmaker’s intent and as it is Calman Ready, creators can even professionally calibrate it for use in production edit optimization. The Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimization, adjusting the picture brightness of your favorite Netflix shows to room lighting conditions and production edit.

Anenormous gaming machine with Perfect for PlayStation 5 feature along with Auto HDR tone mapping and Auto genre mode
4K/120FPS as supported by HDMI 2.1, BRAVIA X95L TVs give you smooth and clear movement for responsive gameplay. BRAVIA XR automatically recognizes The PS5™ and switches into a Game mode to minimize input lag and selects the best HDR setting for your television accordingly resulting making the action more responsive. Auto HDR Tone Mapping will be optimized instantly during your PS5™ console’s initial setup and you will see the crucial details and colors in the brightest and darkest parts of the screen. When watching movies on PlayStation5® consoles, it switches back to standard mode to focus on picture processing for more expressive scenes. With Auto Low Latency Mode, you can enjoy smoother gaming, which is vital for fast-moving, high-intensity games.

The Game Menu feature in X95L allows you easily access gaming status, settings, and gaming assist functions all in one place
The BRAVIA TVs include an easy-to-use Game Menu where gamers can tailor their settings to their preferences, such as turning on or off VRR or Motion Blur Reduction with quick access. The Game Menu also allows users to increase the brightness in dark areas to easily spot objects and opponents with the black equalizer and can easily take aim at their opponents with six types of crosshairs. New this year is the ability to customize the size of the screen with the screen size feature to concentrate gaming with a smaller, focused screen.

85X95L television offers a smart user experience with Google TV which offers endless entertainment through 10,000+ Apps & games along with 700,000+ Movies and TV series. It also works seamlessly with Apple AirPlay2 and HomeKit
With the new 85 Inches BRAVIA X95L XR Mini LED TV, one can download 10,000+ apps, see 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV brings everyone’s favorite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps. Customers can easily find something to watch with personalized recommendations and bookmark shows and movies by adding a watchlist from their phone and watching it on TV to keep track of what to watch. Users can even add to their watchlist from their phone or laptop with Google Search and find everything in one place. BRAVIA 85X95L supports Apple Home Kit and Airplay that seamlessly integrates Apple devices like iPads and iPhones with the TV for effortless content streaming.

With BRAVIA CORE, choose up to 10 movies to redeem from hundreds of the latest releases and classic blockbuster movies over a period of 24 months. With the highest quality Pure stream™(80Mbps), you can stream HDR movies like 4K UHD Blu-ray
The BRAVIA Core app is a pre-loaded movie service that allows for redemption of 10 current releases and classic blockbusters films with unlimited streaming of top movies. It gives you access to a large library of Sony Picture’s movies available to stream in near 4K Blu-ray technology. With BRAVIA 85X95L experience Pure Stream™, the highest streaming picture quality and access the largest collection of IMAX® Enhanced movies, everything you watch is delivered with stunning visuals and expressive sound quality. With the BRAVIA CORE Calibrated mode, your movie will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.

Price and Availability:


Best Buy (in Rs.)

Availability Date


599,990/- onwards

Available now