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Škoda Auto India

Ludhiana, September 15, 2023 (News Team)
: Škodaverse India, a trailblazing initiative by Škoda Auto India, has made a grand entry to Web3 with the rapid sellout of 128 unique NFTs (Non-Fungible Tokens), each a personalised work of art. In just 128 minutes, these exclusive NFTs found new homes, marking a historic moment at the intersection of automotive innovation, artistry, and customer engagement.

Christian Cahn von Seelen, Executive Director, Sales, Marketing and Digital, Škoda Auto Volkswagen Indiasaid, "Škodaverse India is not just about cars; it's about creating an immersive experience for our customers. The remarkable success of this NFT launch underscores our commitment to fostering creativity, individuality, and a sense of belonging within the Škoda community."

A journey into personalisedart: These NFTs, unlike any other, are tailor-made by a collective of talented artists whoturn customers' travel and exploration stories into stunning digital art pieces. Each NFT is a visual narrative, reflecting the individual experiences and adventures of the owners.

Unveiling a world of benefits: Owners of these Škodaverse NFTs didn't just acquire digital art; they gained access to an entire universe of exclusive perks and utilities:
  • Customisedmerchandise: Each owner is entitled to a curated set of merchandise featuring their unique NFT art, allowing them to carry their stories wherever they go.
  • Exclusive accessories: The NFTs granted access to premium accessories designed for the automotive connoisseur.
  • Access to Škodaevents: Owners gain access to Škoda events, product launches, showcases, and exhibitions, providing them front-row seats to the latest innovations in the world of Škoda.
  • Free airdrop of the next NFT: As a token of appreciation, Škodaverse India offered a free airdrop of the next NFT, ensuring that each owner remains at the forefront of this creative journey.

Priced at INR 5,000, the lightning-fast sellout of these NFTs was achieved through a unique and seamless buying experience similar to any online purchase. The NFTs were minted on the NEAR Protocol, a carbon neutral project as certified by South Pole.

The project was strategised along with Antier Solutions Pvt Ltd, the largest blockchain consulting firm in India. For the personalised art, the NFT design artistsfrom Antier will be assisted by design students from the Pearl Academy, Jaipur and the MIT Institute of Design, Pune.