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| Diana Monteiro, DVP - Corporate Communications, Shriram Group, along with GM Jilani, Executive Director and Praveen Kumar, Executive Director, Shriram City Union Finance |
Ludhiana, April 20, 2022 (News Team): Shriram City Union Finance Ltd. (Shriram City), a part of the Shriram Group, announced the launch of its Gold Loan Product in 15 branches located across 15 cities in Punjab. The cities include Amritsar, Bathinda, Patiala, Pathankot, Ferozpur, Jalandhar, Ludhiana, Mansa, etc. The company has also launched the product in 55 branches across six states including Haryana, Himachal Pradesh, Jammu and Kashmir, New Delhi, Rajasthan, and Uttaranchal. This is to address the growing demand for the product. The company has a strong gold loan franchise in southern India and aims to replicate the success in the northern region.