Ludhiana, July 25, 2022 (News Team): Thums Up, Coca-Cola India’s first billion-dollar homegrown brand, has unveiled a new campaign commemorating 75 years of India’s independence. The campaign #HarHaathToofan presents an ode to inspirational people whose hands have built India over the years – who are the true beacons of our nation’s pride. Through this campaign, the brand celebrates their courage, perseverance and enduring strength that made them overcome all odds which came their way. With a compelling message and creative visualisation, Thums Up aims to evoke deep patriotism amongst the audience. The campaign adopts a powerful animated storytelling style, which seeks to inculcate feelings of pride and devotion, in the citizens of the country.
