Articles by "Tata"
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Tata Tea Agni’s New Campaign Celebrates the Selfless Josh of Homemakers

Ludhiana, August 21, 2024 (News Team):
Tata Tea Agni, a flagship brand from Tata Tea’s diverse portfolio, has launched a new campaign celebrating homemakers' tireless spirit and unwavering energy, embodying the brand's proposition 'Josh Jagaye Har Roz.' The new brand communication is a powerful tribute to the determination of every homemaker, who works round the clock to nurture and support her family to make their dreams come alive.
Tata Tea Premium, Desh Ki Chai Celebrates the ‘Vaddi Insaiyat’ of Punjab

Ludhiana, August 03, 2024 (News Team):
Tata Tea Premium, flagship tea brand from Tata Consumer Products portfolio takes you on an engaging journey in Punjab with the launch of a new film under the aegis of its hyper local strategy. The film brings alive the brand proposition of ‘Desh ki chai, apne Pradesh ka swad’ anchored through a societal truth that is unique to the state.
Investors in Punjab Have Seen Value in Equity-Oriented Schemes: Tata Asset Management

Ludhiana, June 30, 2024 (News Team):
According to the Association of Mutual Funds in India (AMFI) data, the equity mutual funds have hit a record high of net inflows to the tune of INR 34,697 crore in May 2024, witnessing an 83% jump over April 2024. The same month's AMFI data suggests that within the equity mutual funds segment, the thematic or sectoral funds category saw highest inflows of INR 19,213.4 crore from investors across the country. Another interesting takeaway from the May 2024 AMFI data is that the monthly investments via SIPs crossed the INR 20,000-crore mark for the second successive month.
Tata Salt Unveils ‘Tez Baccho Se Hi Toh Tez Desh Banta Hain’ Campaign

Ludhiana, May 27, 2023 (News Team):
Tata Salt, a pioneer and market leader in India’s iodized salt segment, has unveiled a captivating campaign titled: ‘Tez Baccho Se Hi Toh Tez Desh Banta Hain’, which aligns with the brand’s core theme of 'Desh Ki Sehat, Desh Ka Namak’. This campaign emphasizes the crucial role of normal mental growth in children and highlights the significance of providing them with adequate iodine—a key micronutrient vital for cognitive development.
Tata Tea Premium’s ‘Vaddi Khushiyaan De Tappe’ Initiative Engages With Ludhiana Customers on Lohri

Ludhiana, January 14, 2023 (News Team):
Tappa shave always been an integral element of Punjabi folk tradition, sung and performed by people at gatherings to celebrate happy events, milestones and festivals. Lohri, one of the key festivals in the region, provides Punjabis an opportunity to celebrate auspicious moments of their lives with loved ones, through this lyrical folkart format of ‘Tappas’.
Kalki Koechlin

Ludhiana, 20 September 2021 (News Team):
Tata CLiQ Luxury, India's premier luxury lifestyle platform, today announced the launch of their latest brand campaign, #TheLuxeLife. The film, starring Kalki Koechlin, casts a spotlight on the thoughtfulness behind luxury shopping, while driving awareness for the platform. By shifting attention to finer elements like craftsmanship, tradition, and the value of an experience while shopping for luxury, the campaign introduces the concept of slow luxury, which is a natural extension of Tata CLiQ Luxury’s Slow Commerce brand philosophy and encourages consumers to embrace and celebrate this concept. As part of a digital-first strategy, the brand film will be widely promoted through a large-scale campaign across digital platforms followed by offline channels.