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| Usha Heleous Fan |
Ludhiana, October 25, 2021 (News Team): Usha International, India’s leading consumer durables brand, today ushered in an “Air of Innovation” with the launch of a new TVC campaign for its Heleous range of ceiling fans. The hi-decibel campaign comprises 4 TVCs that highlight innovative features like aerodynamic ABS moulded blades and BLDC Microchip+ Motor, along with the different colour variants available in the product. The TVC campaign is aimed at amplifying connect and engagement with our consumers across India who want to enhance their lifestyle using the latest technology as the differentiator.