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ŠKODA AUTO India partners with HD Autowheels in Amritsar to expand its footprint in Punjab

Amritsar, August 23, 2022 (News Team)
: ŠKODA AUTO India inaugurated a new, state-of-the-art dealership in Amritsar, HD Autowheels Pvt Ltd at New Golden Gate in the city. With this new facility, ŠKODA AUTO India further strengthens its presence in Punjab, deepening its reach in the North India region. The Czech auto manufacturer, under INDIA 2.0, plans to expand its presence to 250 customer touchpoints by the end of 2022.

HD Autowheels Pvt Ltd is strategically located at New Golden Gate and can be conveniently accessed by customers across the region. The facility is spread across 406 sq. mts. with a capacity to hold 6 cars on display. The workshop located in NH-1, byepass, Majitha Road, byepass chowk, Amritsar- 143001, is spread across 1366 sq. mts. The workshop facility is equipped with 6 bays and can service 2400+ vehicles per annum.

Commenting on the inauguration of the new facility, Zac Hollis, Brand Director, ŠKODA AUTO India said, “Amritsar is one the most important markets for us in the northern region and HD Autowheels is an organisation that shares our passion for customer centricity and ŠKODA cars with the same rigour. We have always maintained INDIA 2.0 as one that also takes the ŠKODA brand to new and emerging markets across India. Enhancing the ownership experience for our cars is vital to our growth strategy and increasing our network presence is one of the key pillars to meet this objective. All this together with the solid success of the KUSHAQ and the SLAVIA will see us making this the Biggest Year for ŠKODA in India.”

Neeraj Dhingra, Dealer Principal, HD Autowheels Pvt Ltd, said, “It is extremely prestigious for us to be associated with ŠKODA AUTO India and introduce this all-new state-of-the-art facility in Amritsar. Our fully digitalised, immersive showroom experience is fully in line with ŠKODA AUTO India’s high standards. This, with our understanding of local customer preferences will enable us to provide an unparalleled customer experience.”

ŠKODA AUTO India has already crossed 205+ customer touchpoints from 175 in December 2021. This has led to the company re-altering its projections to 250 touchpoints instead of the 225 it had earlier set itself. What has also boosted sales and customer satisfaction are the revolutionary changes ŠKODA AUTO India have brought about in the car purchase experience for customers with fully digitalized showrooms with First-in-India interactive and immersive features across the country.

Moreover, ŠKODA AUTO India has been pushing the envelope with warranty packages. Compared to the common 3-year warranty, ŠKODA AUTO India provides a 4-year/100,000 kms, whichever earlier warranty, as standard. In addition, a 2-year/unlimited km Parts and Battery Warranty, and a standard 3-year Paint Warranty and 6-year Corrosion Warranty on all car lines have further enhanced customer confidence and satisfaction and helped the company maintain the impetus in sales.